American chamber of commerce in Czech republic
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activities schedule

27 Mar

Video Strategy / Video Marketing_workshop

AmCham offices, Dušní 10, Prague 1

10:00 - 11:00

Type of Activity
economic development
DESCRIPTION: This workshop will take you behind the curtains of video production. The 1h session is aimed to identify the role of videos in today’s world and their impact on strategic communication. Why do you need a video for your company in the first place? What are the keys to launching a viral video with millions of views? How should you think your budget for video production and distribution? Case studies of successful video-making budgeting – why you need to know in order to make an awesome and affordable video. Why does online video work on conversion? And much more.

WORKSHOP STRUCTURE: 50% lecture / know-how sharing, 25% practical exercise, 25% discussion and Q&A


LEADER: David Spačíl, founder and owner, Videoflot

TARGET GROUP: marketing managers, company representatives in charge of company representation, communications and business development
Register at

Contact person: Kristina Svobodová at
List of participants