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The Leadership Council is a top level forum for debating how business impacts the wider community. It oversees our Truth and Trust activities as well as our CSR activities. The Council is composed of top business and academic figures, who are appointed by the AmCham Board of Directors.

 

Truth & Trust: ASET - Adopt a School for Ethics in our Children and Trust in our Society

As a part of its Truth & Trust initiative AmCham in cooperation with the public service company Ethical Forum (www.etickavychova.cz) and the Ministry of Education (www.msmt.cz) launched the project ASET - Adopt a School for Ethics in our Children and Trust in our Society.

The Leadership Council is a top level forum for debating how business impacts the wider community. It oversees our Truth and Trust activities as well as our CSR activities. The Council is composed of top business and academic figures, who are appointed by the AmCham Board of Directors.

 

An unique project - ASET (Adopt a School for Ethics in our Children and Trust in our Society) – has been realized since 2012. The project is designed to help building a corporate social responsibility in schools. Participating companies, together with Ethical Forum, Ministry of Education and supported by AmCham, successfully implement the ethical education to Czech elementary schools. One of the reasons why AmCham initiated the ethical educational program was the results of the competitiveness report. The report pointed out that one of the obstacles in the effective development of our economy is the high level of corruption. Transparency International Corruption Perception Index comes to the same conclusion. A survey of managers‘ opinions shows that „soft skills“, communication skills, empathy and presentation skills are sadly lacking. No one doubts that the conditions for life and business in our country need to be cultivated. We realized that trust acts as the engine of progress in society and propels economic and social development. We are also aware that the character of today‘s leaders was formed a long time ago in their childhood - at the elementary school level. It is therefore imperative that we instill character - forming values now in tomorrow’s leaders so that they may excel not only in impressive business results, but in their individual sense of moral responsibility to build a better society. Companies who join the project and adopt the school will significantly help to build corporate social responsibility at its roots-in elementary schools - where adult character is shaped. The firms may themselves propose concrete schools they wish to support (ie. a school in their neighborhood or one attended by children of their employees) Participated elementary schools are linked to the appropriate company that, within this partnership, help with financing teacher training, books for students and other non-financial activities.

More about joined companies  click here.

To read more information about ASET project and what steps are necessary to be taken to join it open the following links.