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February 14, 2014

Presentation from the workshop Mobile marketing held on February 12

On February 12, AmCham held the workshop Mobile marketing driven by Mr. Bela Papp of Microsoft.

Points of the discussion - Mobile trends in 2014
1. The digital landscape in 2014 - consumer and tech trends
2. Does research on smartphones done by consumers lead to purchase? ROI on mobile advertising.
3. Areas in which mobile marketing gives a competitive advantage
4. Microsoft Mobile Advertising Solutions
5. Czech market specific mobile data. How Microsoft mobile properties fit into the local landscape?
6. Microsoft best practices worldwide

Presentation from the workshop is attached and available under your username and password.

attached files

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